Managed Website Care + Lead Generation Systems
Two Three Creative Studio · Monthly Services

Protect Your Website.Generate More Leads.Scale Your Business.

Every client starts with Managed Website Care to keep their website secure, fast, monitored, backed up, and operational. From there, we build the systems behind the website — lead capture, CRM, automation, reporting, local search, landing pages, content, and advertising — to help attract more customers and turn more opportunities into revenue.

Simple Client Structure

Step 1: Protect the website.
Step 2: Add the growth systems the business actually needs.

This keeps pricing clear, scope controlled, and monthly services easy to expand over time.

Required Foundation

Managed Website Care keeps the website live, protected, maintained, monitored, backed up, and connected to basic internal lead notifications for the business owner or team.

Tier 01
Managed Website Care

The essentials — keep your website secure, operational, monitored, backed up, and professionally managed.

$250/mo
Required Website Foundation

Hosting & Infrastructure

  • Managed Website Hosting
  • Daily Website Backups
  • Backup Restore Assistance
  • SSL Certificate Management
  • Domain & DNS Management
  • Hosting Control Panel Management
  • Storage, Database & File Management Oversight

Security & Protection

  • Website Security Monitoring
  • Malware Protection & Threat Detection
  • Web Application Firewall Protection
  • DDoS Protection Support
  • Spam Protection Monitoring
  • Website Recovery Support

Updates & Maintenance

  • CMS, Theme & Plugin Updates
  • WordPress Core Update Management
  • Database Optimization
  • LiteSpeed / Server Cache Management
  • CDN / Cache Support When Enabled
  • Monthly Website Health Check

Monitoring & Performance

  • Website Uptime Monitoring
  • Website Performance Monitoring
  • Broken Link Monitoring
  • 404 Error Monitoring
  • Mobile Responsiveness Checks
  • Website Accessibility Monitoring

Contact Form Monitoring

  • Contact Form Monitoring
  • Form Submission Testing
  • Lead Submission Storage
  • Internal Email Lead Notifications To Business Owner / Team
  • Basic Lead Delivery Verification

Support

  • Priority Email Support
  • Technical Website Support
  • Website Issue Review
  • Client Communication & Status Updates
Included Website Lead Notification Flow
Website Form → Lead Stored In Website Database → Email Notification Sent To Business Owner / Team

Growth Pipeline Add-Ons

The add-ons are organized in the order a customer typically moves through the marketing funnel: first they find you, then they click, then they submit a lead, then your team follows up, and finally you track what worked.

1. Get Found LocallyBefore customers can contact you, they need to find you. These add-ons improve local visibility on Google, search results, maps, and service-area pages.
Visibility Add-On

Google Business Profile

$199/mo

Ongoing care for the business profile customers see on Google Search and Google Maps.

What it does: Keeps the profile updated with services, business details, photos, posts, and review monitoring.
How it helps: Supports local visibility when customers search nearby and helps convert searchers into calls, website visits, direction requests, or form submissions.

Included Services

  • Profile Optimization
  • Service & Business Updates
  • Photo & Project Update Recommendations
  • Review Monitoring
  • Google Business Profile Posts
  • Local Visibility Review
  • Ownership Support Available Separately
Important NoteGoogle Business Profile helps with Maps and profile visibility. Website landing pages help target specific services, towns, counties, and project types.
Visibility Add-On

Local SEO

$499/mo

Search optimization for businesses that want to show up when people search for their services, project types, and local service areas.

What it does: Improves website pages, content, search structure, keywords, internal links, and technical signals that help Google understand what the business offers and where it offers those services.
How it helps: Helps the business compete for free organic search traffic instead of relying only on paid ads, referrals, or word-of-mouth.

Included Services

  • Keyword Research
  • Competitor Keyword Research
  • Search Opportunity Analysis
  • Local Service Keyword Planning
  • On-Page SEO
  • Technical SEO Review
  • Search Performance Review
  • Competitor Monitoring
  • Landing Page Strategy
  • Internal Linking Recommendations
ExampleIf someone searches “kitchen remodeling in Delaware County,” Local SEO helps the business compete by improving website content, keyword targeting, and service page structure.
Visibility Add-On

Organic Landing Pages

$350–$750/page

SEO-focused website pages built around specific services, project types, locations, or customer searches the business wants to rank for organically.

What it does: Creates dedicated pages for the exact work the business wants more of, such as bathroom remodeling, deck building, roof repair, home additions, or location-specific service pages.
How it helps: Gives Google and potential customers a focused page about one service or location instead of forcing every search to land on the homepage.

Page Types

  • Service Landing Pages
  • Project-Type Landing Pages
  • Local Service-Area Pages
  • Town / County Landing Pages
  • Seasonal Service Pages
  • Before-and-After Project Pages
  • Estimate / Consultation Pages
  • SEO Copywriting
  • Lead Forms
ExampleA construction company wants more kitchen remodeling projects in Media, PA. We build a focused organic landing page for “Kitchen Remodeling in Media, PA” with service details, project examples, calls-to-action, and a contact form.
2. Build Trust & Drive TrafficOnce people can find you, these services help create visibility, proof of work, and paid traffic that brings more potential customers to the website.
Social Media Foundation

Social Media Monitoring

$50–$100/mo

Light account oversight for businesses that want their profiles watched and maintained without ongoing posting.

Best for: Clients who barely use social media but still need security, accuracy, and basic account care.

Included Services

  • Account Monitoring
  • Comment Spam Monitoring
  • Account Security Monitoring
  • Basic Profile Updates
  • Link Updates
Scope NoteNo content creation or posting is included.
Client-Provided Content

Social Media Posting

$150–$300/mo

You provide the photos, videos, and captions. We organize, upload, schedule, and publish them.

In plain English: You create the content. We handle the posting.

Included Services

  • Content Scheduling
  • Post Publishing
  • Basic Caption Formatting
  • Hashtag Management
  • Monthly Content Calendar
Strategy + Publishing

Social Media Management

$300–$600/mo

You provide photos and videos. We turn them into an organized, consistent social presence.

We handle: Strategy, writing, scheduling, publishing, and day-to-day organization.

Included Services

  • Content Scheduling
  • Caption Writing
  • Hashtag Research
  • Post Publishing
  • Monthly Content Calendar
  • Basic Analytics
  • Community Monitoring
Creative Production

Social Media Content Creation

$500–$1,000/mo

You provide raw photos and videos. We transform them into polished, ready-to-publish content.

Included Services

  • Graphic Design
  • Social Graphics
  • Carousel Posts
  • Reels Editing
  • Caption Writing
  • Scheduling
  • Analytics
Full-Service Growth

Social Media Growth Management

$1,000–$2,500/mo

Full social media management for businesses ready to actively grow their audience, engagement, and opportunities.

Included Services

  • Everything in Content Creation
  • Community Management
  • DM Monitoring
  • Review Monitoring
  • Engagement Strategy
  • Competitor Analysis
  • Monthly Strategy Calls
Onsite Production Add-On

Content Capture

$250–$1,500+/visit

On-location production for businesses that need fresh, original visual assets.

Included Services

  • Onsite Photography
  • Onsite Video
  • Drone Photography
  • Drone Video
  • Project Documentation
  • Team Photos
  • Customer Testimonials
Scope NoteContent capture is production work and is always priced separately from monthly social packages.
Video Add-On

Reels & Short-Form Video

$250–$1,000/mo

Short-form video production for businesses that want video content without a full posting package.

Included Services

  • Reel Editing
  • TikTok Editing
  • YouTube Shorts Editing
  • Captions
  • Music
  • Motion Graphics
Engagement Add-On

Community Management

$250–$500/mo

Hands-on audience support for time-consuming conversations, questions, and reputation signals.

Included Services

  • Comment Responses
  • DM Responses
  • Lead Escalation
  • Reputation Monitoring
Social Proof Add-On

User-Generated Content Management

$250–$750/mo

Turn customer experiences into a reliable stream of authentic social proof.

Included Services

  • Customer Content Collection
  • Review Collection
  • Testimonial Requests
  • UGC Publishing
Advertising Add-On

Paid Social Advertising

$500–$2,500/mo

Managed Meta advertising that reaches new prospects and brings previous visitors back.

Included Services

  • Meta Ads
  • Audience Creation
  • Retargeting
  • Ad Management
  • Reporting
Scope NoteAdvertising spend is not included.
3. Track Website ActivityBefore reporting, ads, or lead attribution can work properly, the website needs tracking installed. This is where we connect the website to analytics, pixels, conversion events, and lead tracking tools.
The connection

Website tags capture the visit and conversion, CRM fields preserve the lead source, and reporting connects both pieces so the client can see which channel, campaign, and landing page produced each opportunity.

Tracking Add-On

Website Tracking & Tagging Setup

$299–$750/setup

For businesses that need their website properly tagged so form submissions, phone clicks, button clicks, ad traffic, and important website actions can be tracked.

What it does: Adds the tracking tools and website tags needed to understand how visitors interact with the site and which marketing channels are producing leads.
How it helps: Without tracking, the business is guessing. With tracking, the business can see what pages people visit, what buttons they click, what forms are submitted, and which campaigns are creating opportunities.

Included Services

  • Google Tag Manager Setup
  • Google Analytics 4 Setup
  • Meta Pixel Setup
  • Conversion Event Setup
  • Form Submission Tracking
  • Button Click Tracking
  • Phone Click Tracking
  • Landing Page Tracking
  • UTM Tracking Structure
  • Lead Source Tracking Support
  • Basic Tag Testing & Verification
CRM Integration Checklist — What to provide & when
Before setup starts Access to website (CMS / hosting) Google Analytics 4 property (or create one) Google Tag Manager container (or create one) Meta Business Manager / ad account access CRM login (if lead-source field mapping is needed)
During setup (week 1–2) List of important pages, forms, and buttons to track Confirmation of what counts as a conversion (form submit, phone click, chat start, booking) Any existing tracking codes already on the site UTM naming conventions (or we provide a standard set)
After go-live (week 2–3) Test form submissions to confirm tracking is firing Review initial reports for accuracy Confirm lead-source fields in CRM are populating Schedule the first Monthly Tracking QA check-in
ExampleIf a customer clicks a Facebook ad, visits a kitchen remodeling landing page, and submits a form, tracking helps show that the lead came from Facebook and which page converted them.
Get Tracking Setup →
Tracking Add-On

Monthly Tracking QA

$99/mo

Ongoing review to make sure important tracking tags, pixels, forms, and conversion events continue working after website updates or platform changes.

What it does: Checks that tracking is still firing properly and that important lead events are still being captured.
How it helps: Prevents broken tracking from hiding leads, misreporting ad performance, or making reports inaccurate.

Included Services

  • Monthly Tag Review
  • Pixel Firing Checks
  • Form Tracking Checks
  • Conversion Event Review
  • Basic Analytics Health Check
Checked each monthTags and pixels firing, forms recording conversions, key events appearing in analytics, and campaign parameters passing correctly.
What clients can expectA monthly tracking health summary, clear notice of issues found, and recommendations or minor corrections to keep lead data dependable.
ExampleIf a plugin update breaks form tracking, monthly QA helps catch the issue before the business makes decisions based on bad data.
Attribution Add-On

Lead Attribution & Reporting Setup

$399–$950/setup

For businesses that need more than raw analytics and want a clear view of which channels and campaigns create qualified leads.

What it does: Connects campaign data, website conversions, and CRM lead-source fields into practical attribution and reporting views.
How it helps: Shows whether leads came from Google Ads, organic search, Meta, email, referrals, or a specific campaign so marketing decisions are based on outcomes.

Included Services

  • Channel & Campaign Attribution Structure
  • UTM Naming & Governance
  • CRM Lead Source Field Mapping
  • First-Touch & Last-Touch Views
  • Campaign Conversion Reporting
  • Lead Attribution Dashboard Setup
  • Reporting View Configuration
  • Attribution Testing & Verification
ExampleA contractor can compare Google Ads, organic search, and Meta campaigns by leads generated—not just clicks—and trace each submitted lead back to its source.
4. Capture & Organize LeadsAfter people reach out, the next step is making sure every opportunity is saved, organized, searchable, and easy for the business to manage.
23CreativeManagement

CRM Dashboard

$199/mo

A centralized dashboard for keeping every lead organized, searchable, and easy to follow up with.

What it does: Replaces scattered emails, texts, notes, and spreadsheets with one place to manage sales opportunities.
How it helps: Helps the business know who contacted them, what they need, where the lead stands, and what needs to happen next.

Included Services

  • CRM Dashboard
  • Lead Management
  • Lead Status Tracking
  • Lead Notes & History
  • Lead Search
ExampleA homeowner asks for an estimate but is not ready yet. The CRM keeps their details, notes, and status organized so the team can follow up later.
5. Follow Up FasterLeads are only valuable if the business responds quickly. Automation helps notify the right people and keeps the follow-up process moving.
23CreativeManagement

Lead Automation

$199/mo

Automated lead handling so new opportunities are seen, assigned, and followed up with faster.

What it does: Sends alerts, routes leads, creates tasks, and starts follow-up actions when someone contacts the business.
How it helps: Faster response time, fewer missed opportunities, and less manual work for the team.

Included Services

  • Lead Assignment
  • Lead Routing
  • SMS Notifications
  • Workflow Automation
  • Automated Follow-Up
ExampleA form comes in at night. The customer gets a confirmation, and the team gets an alert for follow-up the next business day.
Operations Add-On

Business Email Management

$149/mo

Ongoing support for business email, domain email records, inbox delivery, and email-related troubleshooting across Google Workspace, Microsoft 365 / Outlook, Zoho Mail, GoDaddy email, hosting-based email, Rackspace, Proton for Business, and similar providers.

What it does: Keeps the client’s business email connected properly to their domain, website forms, DNS records, and mailbox provider.
How it helps: Reduces missed leads, email outages, spam issues, rejected messages, and confusion when something breaks with business email.

Included Services

  • Business Email Platform Administration
  • Google Workspace Support
  • Microsoft 365 / Outlook Support
  • Hosting-Based Email Support
  • Business Email Troubleshooting
  • Mailbox & User Account Assistance
  • SPF, DKIM & DMARC Management
  • Email Deliverability Monitoring
  • DNS & Email Configuration Support
  • Contact Form Email Delivery Review
  • Email Authentication & Spoofing Protection Support
ExampleA customer fills out a form for a $15,000 project. Website care stores the lead and sends the notification. Business Email Management helps make sure the email system accepts the message instead of blocking it or sending it to spam.
6. Measure What WorksOnce leads are coming in, reporting shows where they came from, what campaigns are working, and where the business should invest next.
23CreativeManagement

Reporting & Intelligence

$249/mo

Clear reporting that shows where leads come from and what marketing activity is producing results.

What it does: Turns website, lead, campaign, and source data into simple dashboards and business insights.
How it helps: Helps the client stop guessing and make smarter decisions about where to spend time and money.

Included Services

  • Lead Source Tracking
  • UTM Attribution
  • Conversion Tracking
  • Reporting Dashboards
  • Business Intelligence Reporting
ExampleIf the business gets 20 leads, reporting can show whether they came from Google, Facebook, referrals, ads, or the website.

Build your monthly growth system.

Start with Managed Website Care, then add services in the order the business needs them: visibility, traffic, lead capture, follow-up, and reporting. This creates a scalable monthly model without forcing clients into bloated packages.

Website Only

$250/mo

Managed Website Care foundation.

Lead Generation System

$897/mo

Website Care + Tracking Setup + CRM Dashboard + Lead Automation + Reporting.

Local Search Growth

$948+/mo

Website Care + Google Business Profile + Local SEO. Landing pages quoted per page.

Client Positioning

Tier 01 protects the website. Add-ons grow the business. This avoids mixing website maintenance with marketing and keeps the offer easy to understand.

Scope Control

Business email, tracking/tagging, CRM, automation, reporting, SEO, social media, landing pages, and paid ads are not included in Managed Website Care unless purchased as add-ons.

Best Fit

Designed for local service businesses that need a reliable website foundation and want to add lead generation systems over time.